Followers of the Gucci and Saint Laurent brands, Charlotte Casiraghi is today the new face of Chanel. In addition to a fashion campaign, the Monegasque is launching a new literary meeting with the house, of which she has been a faithful for a long time.
Between Chanel and Charlotte Casiraghi , it’s a story that lasts. On December 22, 2020, the famous Parisian house announced its new collaboration with the Monegasque, faithful to the double C for many years. A partnership not only fashion, but also literary, unveiled Tuesday morning with a video interview of the daughter of Princess Caroline .
” It’s almost as if I was born with Chanel. I think of photos of my mom who was pregnant with me, wonderful photos of Karl [Lagerfeld, editor’s note] where she wore Chanel. And more recently my wedding , where I wore one of Karl’s last dresses, from his haute-couture collection [ for the civil ceremony celebrated on June 1, 2019 in Monaco , NDLR] “, Charlotte Casiraghi explains in the black and white video clip relayed by the brand. The 34-year-old rider was not only very close to the late Karl Lagerfeld , who died in February 2019, but she also wants to be an accomplice with his discreet replacement, Virginie Viard: “Ever since I was little, always came to see me during fittings . ”
The niece of Prince Albert of Monaco has distinguished herself on numerous occasions in Chanel outfits, both at the front row of the house’s major fashion shows , during Paris Fashion Week, and during charity evenings organized on the Rock like the ‘must-see Bal de la Rose. It was wearing a little pink Chanel dress that Charlotte Casiraghi had attended her uncle’s wedding with Charlene Wittstock in 2011.
To make this new collaboration a reality, Charlotte Casiraghi played the star models during a shoot organized at La Vigie, the former home of Karl Lagerfeld on the heights of Monaco, to stage the clothes from the spring-summer 2021 collection. imagined by Virginie Viard. It is also in this same villa that she had celebrated her marriage with Dimitri Rassam during a private reception. The mother of Raphaël and Balthazar (7 and 2 years old) does not simply want to be a muse and prefers to be a real spokesperson whose mission is to ” carry the values of the house, to embody them, to be a smuggler somewhere “.