The music video social network TikTok has added new advertising policies that will ban ads for intermittent fasting applications and weight loss supplements on the platform.
TikTok has claimed that it seeks to “support body positivity” on the platform, as well as “protect the community from harmful content and behavior.”
In this sense, the company has reported that with its new advertising policies it will ban advertisements for intermittent fasting applications and supplements to reduce weight, and will increase restrictions on advertisements that “promote a harmful or negative body image.”
“These types of ads do not endorse the positive, inclusive and safe experience that we seek on TikTok,” the company said in a statement.
It will also introduce new advertising policies to combat problematic and exaggerated claims on weight loss and diet products, and will enforce stricter restrictions on weight loss claims and references to body image.
Among other things, weight management products will only reach platform users over the age of 18, the company will put stricter restrictions on weight loss and implicit weight loss claims, as well as restrictions to limit claims irresponsible products that promote weight loss management or control.
In addition, according to the company's new advertising policies, those ads promoting products or services for weight loss or control may not “promote a negative body image or a negative relationship with food.”
In addition, TikTok has announced its partnership with the National Eating Disorders Association (NEDA) of the United States, to connect users seeking support with important resources, directly from the platform.
Users can also report advertisements or content that promote harmful behavior or images by pressing the video in question for a long time and selecting the 'Report' section and then 'Self-harm'.
The platform will also launch a page dedicated to supporting NEDA's #EndWeightHateCampaign ('End Weight Hate') campaign on the occasion of Weight Stigma Awareness Week, to be held on September 28. to October 2.